The World Cup in Qatar… Expectations of great financial revenues

Talk about the expected record earnings from the World Cup in Qatar tends to overshadow the controversy that accompanied the awarding of the tournament to Doha because of the accusations leveled against it in the field of human rights.

The agency quotedBloombergAccording to a source who requested anonymity due to confidentiality of information, the tournament, which begins on November 20, is set to generate revenues exceeding the $5.4 billion earned by FIFA from the version organized in Russia 2018.

The source told the agency that FIFA had already sold the broadcasting rights, about 240,000 hospitality packages and nearly three million tickets for the event. He added that marketing sales would exceed a budgeted figure of about $1.8 billion.

The World Cup is sponsored by major brands including Adidas and Coca-Cola.

The rise in revenue comes despite concerns that some fans and sponsors will boycott the event, due to Qatar’s treatment of migrant workers who helped build the stadiums and infrastructure needed to stage the world’s largest sporting event.

FIFA is expected to exceed the revenue target of $6.4 billion for the 2019-2022 cycle, most of which comes from the World Cup, and the body uses this money to organize tournaments for men’s and women’s games, as well as at the youth level, and develop sports across 211 member federations, the source said to the agency. .

Qatar expects its income to reach $17 billion, which is less than expected due to the high cost crisis that is hitting the world, forcing fans to spend less than expected.

The organizers of the 2022 World Cup in Qatar, which will be held from November 20 to December 18, denied, on Thursday, what was stated in a report by a British non-governmental organization about “discrimination and exploitation” in the construction sites of World Cup stadiums based on the testimonies of about sixty workers.

Qatar has been criticized for its treatment of migrant workers, especially in the field of construction, despite the fact that it carried out “reforms”, according to Equidem, in particular by setting a minimum wage of 207 euros per month and reducing the sponsorship system that prevented employees from leaving the country or changing jobs. Without the permission of the employer.

Leave a Comment

Your email address will not be published. Required fields are marked *