The most valuable brands in the world .. “Apple” in the lead

Apple has maintained its position on the list of the world’s most valuable companies, with a market capitalization of $2.2 trillion, and a brand value of $482.2 billion, according to the international consulting firm Interbrand.

Followed by Apple in the top five were Microsoft ($278.3 billion), Amazon ($275 billion), Google ($252 billion) and Samsung ($88 billion).

read more: Apple cuts iPhone 14 production by 3 million phones in 2022

Automaker Toyota was the most valuable name not centered on technology, with Interbrand valuing its brand alone at $60 billion, Coca-Cola ($58 billion), Mercedes-Benz ($56 billion), Disney ($50 billion) and Nike ($50 billion). dollars), according to a report published by “arabianbusiness” and seen by “Al Arabiya Net”.

“These 10 top brands defy the rules. They build exceptionally strong relationships with their customers, allowing them to expand their brand equity beyond traditional products, sectors or things,” said Gonzalo Brugo, Interbrand’s global CEO. In terms of leadership, potential and change – and from all of this comes the value.”

2022 was a good year for Microsoft as it saw a 32% increase in brand value, which saw it overtake Amazon in second place. On the other hand, Facebook saw a 5% drop in brand value.

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