Samsung unveils the “Galaxy S23” phone at the Galaxy Unpacked event

Samsung Electronics unveiled the next model of its flagship Galaxy S smartphone in San Francisco on Wednesday (US time), as the tech giant grapples with an economic downturn that is causing consumers to put off purchases of luxury items such as personal electronics.

According to the Korean Yonhap Agency, the company, the largest smartphone maker in the world, revealed three models of the “Galaxy S23” series, which are “Galaxy S23”, “Galaxy S23 Plus” and the luxury model “Galaxy S23 Ultra”, as well as Galaxy Book 3 laptops during the “Galaxy Unpacked” event held at Masonic Hall.

This time the event is being held face to face for the first time after it was held online 3 years ago due to the COVID-19 pandemic.

The company presented the features of the camera that the new “Galaxy” phone carries.

Ahead of the event, Roh Tae-moon, head of the mobile device division of Samsung Electronics, said that the new smartphones will have a camera system that becomes smarter and delivers better photos and videos in any lighting conditions.

The “Galaxy S23 Ultra” camera will come with a resolution of 200 megapixels, depending on the sensor update, which the company said improves pixel technology and image quality when shooting at night.

The company said that the sensor is able to take much better and clearer pictures even with low light.

As for the internal hardware, the latest “S23” smartphone features the “Qualcomm Snapdragon 8 Gen 2” processor for “Galaxy” phones, which leads to enhanced energy efficiency, artificial intelligence functions, and graphics.

Samsung unveils the “Galaxy S23” phone at the “Galaxy Unpacked” event - 3

And “Samsung” stated that it had cooperated closely with the chip maker in “San Diego” to produce the ideal and powerful chips for the “Galaxy S23” series, which is characterized by an increase in graphics processing speed by 41% and an increase in the processing capacity of artificial intelligence networks by 40% compared to the series “Galaxy S”. 22″.

The launch of the new product came a day after the company announced disappointing results for the fourth quarter of last year, as the company’s operating profit in the fourth quarter declined by 69% compared to the same period in 2021, to reach 4.3 trillion won (3.49 billion US dollars), as it affected The global economic slowdown affects sales of electronic devices and semiconductors.

Sales of the company’s mobile and network business came in at 26.9 trillion won, while its operating profit came in at 1.7 trillion won in the fourth quarter.

Samsung unveils the “Galaxy S23” phone at the “Galaxy Unpacked” event - 2

The company said: “The smartphone division recorded a decrease in sales and profits on a quarterly basis, due to the disappearance of the effects of new products for the flagship models and the decline in sales of smartphones amid the economic slowdown.”

The Galaxy S23 series will be launched in the market on February 17.

In South Korea, pre-orders can be placed from February 7 to 13, with prices starting at 1.59 million won for the Ultra model, 1.35 million won for the Plus model, and 1.15 million won for the regular model.

The company will open dozens of Galaxy experience locations around the world, where customers can use and experience the new devices. Temporary locations and kiosks will be opened in San Francisco, London, Paris, Dubai and other locations.

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