- Noor Nanji
- Business correspondent, BBC News
Elon Musk has told Twitter users that they must commit to working long hours and high intensity or leave the company, according to reports.
The new owner of the social media platform said in an email that users must agree to a pledge that decides if they want to stay, according to a report by The Washington Post.
Musk said that employees who do not sign the pledge until Thursday will receive three months’ worth of compensation.
The BBC has contacted Twitter for comment.
Musk said, in his email to employees, which was seen by the Guardian, that Twitter must be very tough in order to succeed, “and this means working long hours and high intensity. Only exceptional performance will be the guarantee of success.”
He asked users to click on a link until 5 p.m. on Thursday if they wanted to be part of the new Twitter team.
“Whatever decision you make, I thank you for your efforts to make the Twitter platform a success,” Musk added in his message.
Musk, the richest man in the world, had announced that he would lay off half of Twitter’s users after he bought the platform for $44 billion.
He said he had no choice about cutting jobs because the company was losing $4 million a day, blaming “groups that pressure advertisers to reduce the platform’s revenue”.
A number of Twitter managers had resigned following Musk’s acquisition of the platform.
Musk has told users that remote work will end and that tough days lie ahead.
He added that there was no way to embellish the message that a global economic slowdown would reduce Twitter’s ad revenue.
But technology investor Sarah Konst said the real reason behind Twitter’s difficulties is that Musk’s acquisition of the platform has put the company into debt, and he is now trying to hold users accountable for that.
She added that there are question marks over the possibility of implementing what Musk wants regarding working hours.
“Can you send an email to your users in which you unilaterally change the terms of the contract? We will see,” she asked.
Musk has been sleeping at Twitter’s headquarters for the past weeks, while he runs electric car maker Tesla and rocket maker SpaceX.
He had described his method of work, before a US court on Wednesday, where he was defending his receipt of $ 56 billion from Tesla in 2018.
“I work almost all the time, without exception,” he said.
“We will finish restructuring Twitter by the end of this week,” he added later in answer to questions.
Financial analyst Dan Ives said there is evidence that “Twitter’s culture” has changed dramatically with Musk’s takeover.
“He’s not going to have candlelit dinners and he’s not going to play ping-pong in the cafeteria, which is a shock to the system, but he has to be nice because if the main engineers and developers leave they will leave a huge hole in the Twitter system. He has to maintain a difficult balance in this tug-of-war.” “.